EXPERIENCE

Here are some examples of the work that I have done over the years.

Certification Development, Analysis and Reporting

I have extensive experience developing and analyzing social standards. I have produced reports and tools to help buyers and consumers understand the different standards. And I have conducted extensive training seminars for manufacturers and Grocery outlets on specific certifications for food systems.

Examples of my work:

Retailer Caused-Based Marketing

I have successfully developed cause-based marketing program in partnership with leading organic, fair trade brands and Natural products stores around the United States.

Manufacturers included: Alaffia, Alter Eco, Dr. Bronner's, Equal Exchange, Guayaki, Maggie's Organic, Theo Chocolate and Farmer Direct.

Examples of retailers included: all Whole Foods Markets, Sprouts, Natural CO-OP grocer members, INFRA Independent members, Pharmaca stores, and Natural Grocers.

These extensive programs included several components including marketing content for all retailers to use in newsletters and on social media platforms, recipes, t-shirts for retailer staff, stickers, posters, program video and travel contests for winners to visit a brand's partner community abroad. This helped to grow sales for all brands that participated and has helped cement the success and growth of each of the brands today.

Magazine Editor and Podcast Co-host

I was editor of For A Better World Magazine for 10 years. The magazine shared global stories of community development projects, grassroots organizing, climate change impacts and mitigation projects and food justice.  It was distributed in over 1500 locations throughout the US and Canada with a print distribution of 200,000.

I was the host of the For A Better World podcast which had a global reach. The podcast is about fair trade and the farmer and worker-led movements that are fighting for equitable food and farming systems. The podcast provided a first-hand account from farmers, workers and activists involved along food supply chains of everyday items. The For A Better World podcast can be downloaded wherever people listen to podcasts such as Spotify, Apple, Google and Stitcher. The podcast was a finalist for the Discover Pods Award in the Best New Podcast and Best Food-Focused categories.